Blog
Articles on software, SaaS and growing a business online.
- Building Blocks of Modern SaaS: A Non-Technical Guide to Your Technical Stack
A comprehensive guide to understanding the technical components of your SaaS business, explained in plain English for non-technical founders.
- Mapping Content to the Customer Journey
This article looks at the awareness, consideration and decision stages of the customer journey while buying a product or service.
- The Flywheel Model of Growing and Sustaining a Business
The flywheel model of growth teaches us that businesses first grow and then at a particular point of inflection some of them move from good to great.
- Business Storytelling: Engaging Customers through Stories
Using business storytelling to initiating conversations with customers and keeping them engaged with the brand
- Content Marketing Strategy: A Step-by-Step Approach
The article provides a step by step approach to building a content marketing strategy for your business.
- Why Small Businesses Need a Website
Statistics show that small businesses can expect 21% of global sales from online purchases, and 85% of consumers use the Internet to find local businesses.
- Website Launch Checklist: Things to Do Before Website Launch
A comprehensive checklist to ensure your website is ready for launch, covering design, content, functionality, SEO, and legal requirements.