Building in Public(thoughts on software & design)
Stories and insights from our journey building software products
Building Blocks of Modern SaaS: A Non-Technical Guide to Your Technical Stack
A comprehensive guide to understanding the technical components of your SaaS business, explained in plain English for non-technical founders.
A Philosophy of Continuous Improvement in Software Development
Learn about our unique approach to software development, built on continuous improvement and genuine partnership.
Mapping Content to the Customer Journey
This article looks at the awareness, consideration and decision stages of the customer journey while buying a product or service.
The Flywheel Model of Growing and Sustaining a Business
The flywheel model of growth teaches us that businesses first grow and then at a particular point of inflection some of them move from good to great.
Business Storytelling: Engaging Customers through Stories
Using business storytelling to initiating conversations with customers and keeping them engaged with the brand
Content Marketing Strategy: A Step-by-Step Approach
The article provides a step by step approach to building a content marketing strategy for your business.
Why Small Businesses Need a Website
Statistics show that small businesses can expect 21% of global sales from online purchases, and 85% of consumers use the Internet to find local businesses.
Website Launch Checklist: Things to Do Before Website Launch
A comprehensive checklist to ensure your website is ready for launch, covering design, content, functionality, SEO, and legal requirements.